![]() ![]() YouTuber Manny MUA reviewed the foundation as well. “I was so surprised and quite frankly offended that there were so many lighter and the three dark shades were basically like an afterthought.” “The first time I saw the foundation was through a YouTube review,” Ariel says. She refuses to purchase the product, as she doesn’t support brands that are not inclusive of all people. Ariel has not tried the foundation because she does not see her shade or undertone represented. Kent State student Ariel Semple gives her thoughts on the foundation release. As women of color, they point out how few shades there are for individuals with deeper complexions and express the difficulty they have finding a complementary shade with undertones that match their skin. Prominent YouTubers, such as Jackie Aina, Patricia Bright, Nyma Tang and Alissa Ashley, reviewed the foundation. The shade names of the Shape Tape Hydrating Foundation range from “Porcelain” to “Mahogany,” with 13 shades in between, 11 of which suit fairer complexions. Out of the 15 shades, there are three darker colors that cater to people of color. When photos of the swatched shade range hit the internet, the controversy began. ![]() ![]() The initial release of the Shape Tape Foundation includes 15 shades in each formula. 21 of this year.Įxcitement and buzz surrounded this announcement then people saw the shade range. ![]() 4 and have been for sale on Ulta’s website since Jan. The highly anticipated foundations are available in Ulta Beauty stores Feb. Tarte fulfilled this request and developed two Shape Tape Foundations, one matte and one hydrating formula, retailing at $39. Customers who love the product took to social media, begging Tarte to create a Shape Tape Foundation as a counterpart to the concealer. This product is famed for its full coverage and blendable formula that competitors can’t beat. Nyma Tang discussed how the intent of this line–and who Tarte was trying to exclude–was made very clear.Ask any makeup lover what concealer they’re using right now, and you will probably hear about Tarte Cosmetics’ Shape Tape. Let’s continue to celebrate and champion brands that are working to be progressive, accurate depictions of how diverse the world truly is. Also, we must continue to support and fund Black-owned makeup lines and businesses, ensuring that we are at the forefront of creating something for everyone. All of us as consumers have the power to speak out against brands that don’t support us, starting with financially taking our dollars to indie and other beauty brands that do care about representation. At the end of the day, there was a blatant disregard for people of color and the variety of skin shades we come in, and these Youtubers shared their honest feelings about it. Many Black beauty YouTubers took to their channels to vocalize their outrage and disappointment. RELATED: LET’S MAKEUP: 25 Photos Of Fenty Beauty On Black Women We are deserving of representation from the beginning. And while Tarte did mention that they’d be increasing the line in the spring/summer, browner hues are not seasonal and sometimesy. And with brands like Nars, Fenty, Lancome, and countless others really pushing the envelope on making shades for a multitude of skin shades, it’s highly upsetting that this is still a conversation needing to be had in 2018. Honestly, the conversation concerning inclusivity in a brand’s marketing has become quite exhaustive, especially for darker skin tones that constantly remain an afterthought. ![]()
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